We can leverage the Google ecosystem – specifically Google Alerts and Gemini AI – to build your own “Market Intelligence Gathering Agent” for staying informed about the market we are interested in – in this example pharma sales.
The Goal: To establish a system using Google tools to monitor and summarize publicly available information relevant to your market, delivering key insights, with automation where possible.
Step-by-Step Guide Using Google Alerts and Gemini:
- Define Your Intelligence Needs: Identify the key areas you need to monitor:
- Competitor Activities
- Policy Updates
- Market Trends
- Set Up Google Alerts for Automated Monitoring: Google Alerts allows you to receive email notifications whenever new results match your search queries. This introduces a level of automation.
- Go to https://www.google.com/alerts.
- Create alerts for your key intelligence areas. Use specific keywords. Examples:
- Competitor Activities:
"PharmaCorp" AND "Xylo" AND (clinical trial OR approval OR marketing) - Policy Updates:
reimbursement "rheumatoid arthritis","FDA" AND "guidance" AND [Therapeutic Area] - Market Trends:
"emerging trends" AND "[Therapeutic Area]","KOL insights" AND "[Therapeutic Area]"
- Competitor Activities:
- Configure the alerts to your desired frequency (e.g., “as-it-happens,” “daily,” “weekly”), sources, and delivery method (your Gmail).
- Leveraging Gemini for Summarization (When Alerts Arrive): When you receive a Google Alert email with relevant articles, you can use Gemini to quickly summarize the key information.
- Open Gemini (https://gemini.google.com/).
- You have a couple of options:
- Copy-paste the text: Copy the content of the article or the relevant sections from the Google Alert email and ask Gemini to summarize it.
- Provide a link (if Gemini has web browsing capability at that time): “Summarize the key findings of this article: [https://learnenglish.britishcouncil.org/grammar/english-grammar-reference/definite-article](https://learnenglish.britishcouncil.org/grammar/english-grammar-reference/definite-article).”
- Use prompts like:
- “Summarize the key takeaways from this article regarding [topic].”
- “What are the implications of this policy update for the market of [Therapeutic Area]?”
- “Extract the main points about [Competitor Product]’s latest clinical trial results from this text.”
- Share Insights via Google Workspace (Gmail, Google Chat): Once Gemini provides a summary, you can easily share it with your team using Gmail or Google Chat.
- Gmail: Forward the Google Alert email with your Gemini summary or key takeaways.
- Google Chat: Paste the summary into a relevant team chat room with your analysis.
Example Workflow:
- You set up a Google Alert for
"New Phase III results" AND "NovoCure" AND "glioblastoma". - You receive an email alert with a link to a press release about NovoCure’s latest trial data.
- You copy the text of the press release and paste it into Gemini with the prompt: “Summarize the key findings of this press release regarding NovoCure’s Phase III trial in glioblastoma.”
- Gemini provides a concise summary of the trial results.
- You share this summary with your neurology sales team via Google Chat, adding your perspective on its potential impact.
Comparing Google vs Microsoft for automation
With Google Alerts, the system proactively sends you information based on your defined keywords, rather than you having to manually initiate a search each time with Microsoft Copilot.
However, the summarization and sharing steps still involve some manual interaction with Gemini and Google Workspace tools.
Limitations and Advantages (Google):
- Advantage: Automated Information Gathering: Google Alerts provides a continuous stream of potentially relevant information without manual prompting.
- Limitation: You still need to manually review alerts and use Gemini for summarization.
- Advantage: Gemini is specifically designed for conversational AI and text summarization, potentially offering more nuanced summaries than a general-purpose AI in a search context.
- Advantage: Seamless integration with the Google Workspace ecosystem for sharing.
Getting Started:
- Identify your key market intelligence areas.
- Set up relevant Google Alerts. Experiment with different keywords and alert settings.
- Familiarize yourself with using Gemini for summarizing text.
- Establish a communication channel in Google Chat or a distribution list in Gmail for sharing market intelligence.
By combining the proactive monitoring of Google Alerts with the summarization power of Gemini, you can build a robust market intelligence gathering system within the Google ecosystem.
What market intelligence area will you set up a Google Alert for today?
That Helpful Dad 