The Power of Persistence
You can get what you want in life if you understand the Power of Persistence. Using the Power of Persistence is not hard — it starts with this simple formula:
ASK for what you want and don’t stop asking until you get it!
In this article we’ll discuss tips and strategies you can use to get what you want using examples from Sales, The Bible, and even the world of Dogs! We’ll also talk about the Right way to Ask and the importance of Persistence over time as the key to overcoming seemingly impossible obstacles. Ready? Let’s go!
Editor’s Note: Today’s lesson was inspired by our dog Bella, for reasons that will soon become abundantly clear. Here’s a picture of her.
Note how cute she is, BUT be careful, like many small dogs, Bella has no qualms about using her cuteness as a weapon to control you…
I. How to Get What You Want… in the Dog World
Bella is a Yorkshire Terrier who only weighs about six pounds, yet she rules our household – we call her ‘The Commander” because Bella basically gets whatever she wants.
Now, this is not to say that we just give in to Bella’s commands automatically – quite often we’ll tell her “No.” The problem (for us) is that Bella doesn’t really take “No” for an answer.
Bella understands the Power of Persistence.
For more than a decade I’ve observed Bella ask, ask, and ask again until she gets whatever it is that she wanted.
I’ve been so inspired by her that I’ve begun to employ Bella’s tactics in my own life (both at work and at home) – and guess, what, it works!
Now I want to share what I’ve learned about the Power of Persistence from Bella so that you can benefit too.
II. Learning How to Be Persistent – From Bella
As I said before Bella asks for what she wants. Therefore the first step towards getting what you want is opening your mouth and asking for it – after all, if people don’t know what you want because you haven’t told them, then how are they supposed to help you?
KEY POINT: If you have a need, ask for whatever it is you require to aid that need. If you don’t ask, the burden remains with you.
But what if they say ‘no?’
Ah, the dreaded team of ‘If’ and ‘They’ and their terrible weapon ‘No.’ I hate those guys!
Through most of my early life, I ran into the “If” and “They” brothers and out of fear that they might hurt me with their terrible ‘No” weapon I often found myself too afraid to ask.
As a result, I didn’t get a lot of things I may have wanted early on in life. You know what I’m talking about here…
- A date with that hot girl in college with the killer eyes.
- Closing the deal with a giant client who had multiple locations.
- A better deal on a car loan.
- Blah, blah, blah.
Yes indeed, If and They and the Fear of No made me miss out on all those things – and it sucked!
But eventually, I got tired of missing out and started to ‘ask’ – and lo and behold, it worked!
Not every time mind you (after all I was just a Junior-League Asker back then), but sometimes it did – and hey, even some of the time is better than none of the time, right?
So what changed?
I remember being inspired by two things – the movie Dead Poets Society and a quote from Wayne Gretzky. I’ll link to an article about the movie so you can read about it more there, but in the meantime, here’s the quote from The Great One…
There is power in those words. Read them again…
“You miss 100% of the shots you don’t take.”
Or another way to say it for our purposes…
“You will NEVER get what you want if you do NOT ask.”
You’ve got to Ask. Plain and simple.
But what IF THEY say NO?
I’m glad you asked that question…again.
The fact is that during the course of our lives we are all going to be told “NO” many times over. It’s a guarantee as assured as Death and Taxes. You WILL be told ‘no’.’
But so what?
That doesn’t mean you have to accept the ‘No.”
That doesn’t mean you can’t ask again.
When we hear the word “No” we can either choose to accept it (which is what most people do) or we can reject it and keep asking for what we want.
Bella chooses to keep asking.
Bella is persistent.
As a result, Bella pretty much eventually always gets whatever she wants. (How can you resist those puppy dog eyes?)
I believe you should consider being more like Bella.
III. Getting to "Yes" In Sales
If you’re in sales there’s a great line from the movie Boiler Room that drives home this lesson about the power of persistence…
“There is no such thing as a ‘no sale’ call. A sale is made on every call… Either you sell the client [the product] or he sells you a reason he can’t. Either way, a sale is made, the only question is who is gonna close? You or him?”
Are you gonna let the If and They brothers convince you to ‘buy’ their “No” or are you gonna be persistent and keep asking until you get the “Yes” you want?
You can’t have it both ways…
- Either you accept the no and NOT get what you want;
- Or you “Do a Bella” and ask, ask, and keep asking until you have your prize.
Which will it be?
If you really want something, you have to ASK for it and if you get told “No” you have to KEEP ASKING.
Now I’m not going to sit here and tell you that you will always get what you want – the fact is that you probably don’t really NEED everything you are asking for and it’s probably a good thing that you do not get everything you ask for because then you’ll just end up spoiled (and yes Bella is spoiled and that’s not necessarily a good thing either but that’s beside the point!).
But, if there is something that you really want and if this certain something honestly would make your life better, then I recommend that you keep asking for it until you get it.
Don’t give up.
If it’s that’s important to you, persist until you get what you want – sooner or later you will.
If you’re into The Bible and you’d like to read more examples that illustrate this, check out the following examples of the Power of Persistence:
- The Parable of the Persistent Widow (Luke 18:1-8)
- The Faith of the Canaanite Woman (Matthew 15: 21-28)
- Blind Bartimaeus Receives His Sight (Mark 10: 46-52)
Note the common theme in all these stories.
- There was a person who wanted something;
- They asked for help;
- They were all told “no” and/or ridiculed for asking;
- Rather than give up, they displayed the power of persistence and kept asking;
- ALL of them got what they wanted as a result of their persistence.
V. The Right Way to Ask
Whether you want to apply these tactics in the world of sales or just your everyday life, there’s a right way to go about asking and a wrong way.
How to Get What You Want – The WRONG Way
Ask, ask, ask until you get what you want. Tell the person who you want to help you why they have to give in to YOUR demands. Don’t worry about them or their needs, just keep talking about how YOUR life will be better as a result of getting this thing. Don’t stop until you get what you want regardless of whether it benefits the other person or not. You win.
How to Get What You Want – The RIGHT Way
Identify the person who can help you, but before you ask what you want of them, find out what you can do to help them.
Build a relationship with them (even if it’s just a one-time interaction like a retail sale in a tourist area, you can still build a friendly rapport together and this works wonders on sales success).
When it’s time for you to ask what you want (in this case the sale), be sure to clearly explain what action you want them to do (buy something) AND also (and here’s the key part) be sure to help your new friend understands what’s in it for them too (for example, in the retail example, if the customer buys the new outfit they will look awesome at their beach party later).
When you practice Win-Win Asking like this, you both benefit because you both WANT to see the ask completed because everybody wins.
VI. Persistence Over Time
But what if you don’t get what you want right away?
You must be persistent over time.
Always remember this “God’s Delays Are Not God’s Denials” and that applies to what you ask of other people too.
Just because you get told ‘No’ today doesn’t mean you’ll get told “No” tomorrow, or next week, or next year. Life is fluid – it changes over time.
The same goes for people — don’t assume someone will keep saying “No,” just because they said it before.
This is especially critical for those of you in sales like me. Customers mind’s change — as time goes by your customer may be willing to say ‘Yes’ — BUT you’ll never know unless you keep asking.
Consider changing your perspective (remember that life lesson?), and think of it this way…
‘For every NO you get told, you’re now one step closer to getting a YES next time!’
I love reading and learning new tips. Here are some of my favorite books on the topic of sales and influencing people in a positive way…
VII. Get What You Want — TODAY
What’s the bottom line from our lesson today?
- If you want something ask for it.
- If you get told ‘no’ then keep asking and talk about what’s in it for everybody.
- Don’t give up.
- You’ll be amazed at how you start getting more of what you want.
Be like Bella and keep asking!
You can do this.
Meanwhile, Bella will keep an eye out for you.
(I suggest you follow her advice. Lord knows you don’t want to argue with her!)