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How to use an AI “Alert” Agent to Stay Up to Date on your Market Intelligence

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We can leverage the Google ecosystem – specifically Google Alerts and Gemini AI – to build your own “Market Intelligence Gathering Agent” for staying informed about the market we are interested in – in this example pharma sales.

The Goal: To establish a system using Google tools to monitor and summarize publicly available information relevant to your market, delivering key insights, with automation where possible.

Step-by-Step Guide Using Google Alerts and Gemini:

  1. Define Your Intelligence Needs: Identify the key areas you need to monitor:
    • Competitor Activities
    • Policy Updates
    • Market Trends
  2. Set Up Google Alerts for Automated Monitoring: Google Alerts allows you to receive email notifications whenever new results match your search queries. This introduces a level of automation.
    • Go to https://www.google.com/alerts.
    • Create alerts for your key intelligence areas. Use specific keywords. Examples:
      • Competitor Activities: "PharmaCorp" AND "Xylo" AND (clinical trial OR approval OR marketing)
      • Policy Updates: reimbursement "rheumatoid arthritis", "FDA" AND "guidance" AND [Therapeutic Area]
      • Market Trends: "emerging trends" AND "[Therapeutic Area]", "KOL insights" AND "[Therapeutic Area]"
    • Configure the alerts to your desired frequency (e.g., “as-it-happens,” “daily,” “weekly”), sources, and delivery method (your Gmail).
  3. Leveraging Gemini for Summarization (When Alerts Arrive): When you receive a Google Alert email with relevant articles, you can use Gemini to quickly summarize the key information.
    • Open Gemini (https://gemini.google.com/).
    • You have a couple of options:
    • Use prompts like:
      • “Summarize the key takeaways from this article regarding [topic].”
      • “What are the implications of this policy update for the market of [Therapeutic Area]?”
      • “Extract the main points about [Competitor Product]’s latest clinical trial results from this text.”
  4. Share Insights via Google Workspace (Gmail, Google Chat): Once Gemini provides a summary, you can easily share it with your team using Gmail or Google Chat.
    • Gmail: Forward the Google Alert email with your Gemini summary or key takeaways.
    • Google Chat: Paste the summary into a relevant team chat room with your analysis.

Example Workflow:

  1. You set up a Google Alert for "New Phase III results" AND "NovoCure" AND "glioblastoma".
  2. You receive an email alert with a link to a press release about NovoCure’s latest trial data.
  3. You copy the text of the press release and paste it into Gemini with the prompt: “Summarize the key findings of this press release regarding NovoCure’s Phase III trial in glioblastoma.”
  4. Gemini provides a concise summary of the trial results.
  5. You share this summary with your neurology sales team via Google Chat, adding your perspective on its potential impact.

Comparing Google vs Microsoft for automation

With Google Alerts, the system proactively sends you information based on your defined keywords, rather than you having to manually initiate a search each time with Microsoft Copilot.

However, the summarization and sharing steps still involve some manual interaction with Gemini and Google Workspace tools.

Limitations and Advantages (Google):

  • Advantage: Automated Information Gathering: Google Alerts provides a continuous stream of potentially relevant information without manual prompting.
  • Limitation: You still need to manually review alerts and use Gemini for summarization.
  • Advantage: Gemini is specifically designed for conversational AI and text summarization, potentially offering more nuanced summaries than a general-purpose AI in a search context.
  • Advantage: Seamless integration with the Google Workspace ecosystem for sharing.

Getting Started:

  1. Identify your key market intelligence areas.
  2. Set up relevant Google Alerts. Experiment with different keywords and alert settings.
  3. Familiarize yourself with using Gemini for summarizing text.
  4. Establish a communication channel in Google Chat or a distribution list in Gmail for sharing market intelligence.

By combining the proactive monitoring of Google Alerts with the summarization power of Gemini, you can build a robust market intelligence gathering system within the Google ecosystem.

What market intelligence area will you set up a Google Alert for today?

ai, How To and What Is, Practical Tips, tech tips

Gemini Gems: Your Personal AI Assistant – How It Stacks Up Against ChatGPT & Copilot

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Introduction

Artificial intelligence is evolving rapidly, and Google’s Gemini has introduced a powerful new feature called “Gems”—customizable AI agents designed to assist with specific tasks. But what exactly are Gems, and how do they compare to other AI agents like ChatGPT’s GPTs or Microsoft Copilot’s plugins?

In this guide, we’ll break down:
✔ What Gemini Gems are and how they work.
✔ How Gems compare to other AI assistants.
✔ Pros & cons of using Gems vs. alternatives.
✔ How to use a Gem (even if you’re not tech-savvy).
✔ 3 real-world use cases for everyday users.

Let’s dive in!

What Are Gemini Gems?

Gemini Gems are specialized AI agents within Google’s Gemini (formerly Bard) that can be tailored for different roles—like a personal tutor, fitness coach, or travel planner. Think of them as mini AI assistants that focus on one job exceptionally well.

How Do Gems Compare to Other AI Agents?

FeatureGemini GemsChatGPT’s GPTsMicrosoft Copilot Plugins
CustomizationPre-set roles (limited user tweaking).Fully customizable (users can build GPTs).Limited (mostly Microsoft app integrations).
Ease of UseSimple, no coding required.Requires some setup for custom GPTs.Plugins work automatically in Microsoft apps.
IntegrationWorks best with Google apps (Docs, Gmail).Connects with third-party tools via API.Deep Microsoft 365 integration.
CostFree (for now, may change).Free & paid (GPT-4 Turbo required for best results).Free with Microsoft account.

Pros & Cons of Gemini Gems

✅ Pros:

  • Super simple to use—just pick a Gem and go.
  • Optimized for Google Workspace (Docs, Sheets, Gmail).
  • Free (unlike some advanced ChatGPT features).

❌ Cons:

  • Less customizable than ChatGPT’s GPTs.
  • No third-party plugin support (yet).
  • Still in early stages (fewer Gems available).

How to Use a Gemini Gem (Step-by-Step)

  1. Go to Gemini’s website (sign in with Google).
  2. Click on “Gems” in the sidebar.
  3. Choose a pre-built Gem (e.g., “Writing Assistant,” “Fitness Coach”).
  4. Start chatting! The Gem will adapt to your needs.

(No coding or setup required—perfect for non-techies!)

3 Practical Use Cases for Gemini Gems

1. Writing & Editing Assistant

📌 Use Case: Need help drafting an email, blog post, or resume? The “Writing Gem” can refine your text, suggest improvements, and even adjust tone (professional, casual, etc.).

🔗 Try it: Gemini Writing Assistant

2. Fitness & Meal Planning

📌 Use Case: Want a personalized workout or diet plan? The “Fitness Gem” can generate exercise routines, healthy recipes, and even track progress.

🔗 Try it: Gemini Fitness Coach

3. Travel Planner

📌 Use Case: Planning a trip? The “Travel Gem” can suggest destinations, book flights (via Google Flights), and create itineraries.

🔗 Try it: Gemini Travel Planner

Final Verdict: Are Gemini Gems Worth It?

✔ Best for: Google power users who want quick, no-fuss AI help.
✔ Not ideal for: Developers or those needing deep customization.

👉 Prefer more control? Try ChatGPT’s GPTs.
👉 A Microsoft fan? Use Copilot in Office apps.

What’s Next for Gemini Gems?

Google is likely to expand Gems with more customization and third-party integrations. For now, they’re a simple, free alternative to pricier AI tools.

Have you tried Gemini Gems? Share your experience in the comments! 🚀

🔗 Learn more:

Liked this article? Subscribe for more AI insights! 📩

(Let us know which AI assistant you prefer—Gemini, ChatGPT, or Copilot!)

How To and What Is, practical solutions, Productivity and Planning, tech tips

What is Google Bard and what can you do with this AI chatbot technology?

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Google Bard is an advanced AI chatbot developed by Google, leveraging its extensive experience in artificial intelligence and natural language processing. Bard is designed to assist users in generating text, answering questions, providing translations, and much more, by engaging in conversational interactions. It uses Google’s proprietary language models, including the latest Gemini model, which builds on previous models like LaMDA and PaLM 2, to provide more accurate and nuanced responses.

How to Access Google Bard

Step 1: Sign In

To begin using Google Bard, visit the official Google Bard website. Click on the “Sign In” button and log in with your Google account credentials.

Step 2: Enter Your Prompt

Once signed in, you will be directed to the main interface where you can start interacting with Bard. Simply type your question or prompt into the input box and press the “Enter” key or click the arrow button to submit your query.

Key Features and Options

1. Main Interface Options

  • Edit Prompt: Allows you to edit your previously sent message.
  • View Other Drafts: Provides alternative drafts of Bard’s response to your query.
  • Regenerate Drafts: Lets you regenerate the response if you are not satisfied with the initial answer.
  • Export Response: You can export Bard’s response to Google Docs or as a draft in Gmail.
  • Google It: Opens a new tab to search Google for more information based on your query.
  • Feedback: Thumbs up or down buttons help improve Bard by providing feedback on the quality of its responses.

2. Advanced Features

  • Voice Input: Use the microphone to input queries via voice, a feature especially useful for hands-free operation.
  • Sharing and Exporting: Share responses via public links, or export them to Google Sheets, Docs, Colab, or Replit. This feature is particularly useful for collaborative work and coding projects.
  • Pinned and Recent Threads: Manage your conversations by pinning, renaming, or deleting previous threads. This helps in keeping track of ongoing projects or repeated queries.

Practical Applications

1. Content Creation

Google Bard can assist in writing various types of content such as emails, poems, scripts, and code. It’s an invaluable tool for writers and developers looking to generate creative content or automate parts of their workflow.

2. Information Retrieval

Unlike a traditional Google search, Bard provides direct answers to queries in a conversational manner, which can be further expanded or clarified through follow-up questions. This makes it an excellent tool for quickly gathering and understanding information.

3. Summarization

Bard can summarize long articles or documents, extracting key points to provide a concise overview. This feature is especially useful for researchers and students who need to digest large amounts of information efficiently.

4. Translation

Google Bard supports over 100 languages, making it a powerful tool for translation. Whether you need to translate a sentence or an entire document, Bard can handle the task with ease.

Benefits and Limitations

Benefits

  • Real-Time Data: Bard provides up-to-date information by accessing current internet data through Google Search.
  • User-Friendly Interface: Its conversational interface is easy to use, even for those who are not tech-savvy.
  • Multifunctional: From generating creative content to summarizing articles and translating languages, Bard offers a wide range of functionalities.

Limitations

  • Accuracy Issues: As with any AI, Bard’s responses can sometimes be inaccurate or incomplete. Users are encouraged to verify critical information.
  • Dependence on Google Ecosystem: Bard’s full potential is realized when integrated with other Google services like Docs, Sheets, and Gmail. This could be a limitation for users not deeply embedded in the Google ecosystem.

Future Prospects

Google is continuously improving Bard by updating its language models and adding new features. As AI technology advances, Bard is expected to become even more accurate and versatile, offering enhanced capabilities for both personal and professional use.

Conclusion

Google Bard represents a significant advancement in AI-driven conversational agents, offering a wide range of functionalities that can enhance productivity and creativity. By understanding its features and capabilities, users can effectively leverage Bard to meet their diverse needs, from content creation to complex problem-solving.

For more detailed information and to start using Google Bard, visit the official Google Bard website.

How To and What Is, practical solutions, Productivity and Planning, tech tips

Google Bard vs Google Gemini – which AI chatbot is better for you?

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Google Bard vs. Google Gemini: Understanding the Differences. In the rapidly evolving landscape of AI technologies, Google has introduced two powerful models: Bard and Gemini. While both serve as advanced AI tools, they have distinct functionalities and target different user needs. Here’s an in-depth look at the key differences between Google Bard and Google Gemini so you can know which one to use for which purpose.

Core Functionality of Bard vs Gemini

Google Bard:

Bard is primarily a conversational AI chatbot designed to engage users in interactive dialogues. It excels in generating creative content such as stories, poems, and detailed text responses. Bard is intended for direct consumer use, making it accessible and user-friendly for everyday tasks like writing, answering questions, and providing recommendations.

Google Gemini:

Gemini, on the other hand, is a multimodal AI platform capable of understanding and generating not just text, but also images, videos, and audio. It is designed to handle a wide range of tasks, including coding, content creation, and complex problem-solving. Gemini’s capabilities extend beyond simple text generation, making it suitable for applications in software development, research, and multimedia content creation.

Technological Foundation

Google Bard:
Bard was initially based on Google’s PaLM large language model but has since been upgraded to incorporate elements of the Gemini model. This enhancement has improved Bard’s generative and problem-solving capabilities. However, Bard remains focused on text-based interactions and creative tasks.

Google Gemini:
Gemini is built using Google’s latest AI technologies, including Tensor Processing Units (TPUs) optimized for machine learning tasks. It leverages extensive datasets from the internet and other sources to train its models. Gemini’s multimodal approach allows it to process and generate content across different formats, making it a versatile tool for diverse applications.

Usage Scenarios

Google Bard:
Bard is tailored for users seeking a conversational AI that can assist with everyday creative and informational tasks. It is ideal for writing assistance, brainstorming ideas, and engaging in natural language conversations. Bard’s ease of use makes it suitable for general consumers who do not require technical expertise.

Google Gemini:
Gemini’s strength lies in its multimodal capabilities, making it suitable for more complex and varied applications. It can be used for software development, where it excels in code generation and debugging. Additionally, Gemini’s ability to handle images, audio, and video makes it a powerful tool for content creators, researchers, and professionals who need a comprehensive AI solution.

Special Features and Integrations

Google Bard:
Bard offers several features designed to enhance user interaction, such as multilingual support and the ability to generate diverse text formats. It integrates with Google’s ecosystem, providing real-time web access and extensions through plugins, which expand its capabilities.

Google Gemini:
Gemini is available in different versions, including Ultra, Pro, and Nano, each tailored for specific use cases. For example, Gemini Nano is optimized for mobile devices, while Gemini Pro and Ultra handle more complex tasks like scientific research and advanced coding. Gemini’s integration into applications like Samsung Notes and its availability through Google Cloud’s Vertex AI platform highlight its versatility and scalability.

Strengths and Limitations

Google Bard:
Bard excels in generating human-like conversations and creative text content. However, it can exhibit biases and inaccuracies, and its creative output may sometimes lack originality. Bard’s reliance on existing data sources can lead to repetitive or incorrect information.

Google Gemini:
Gemini stands out for its multimodal proficiency, advanced reasoning, and robust performance in complex tasks. It has demonstrated superior capabilities in areas like Massive Multitask Language Understanding (MMLU). However, its complexity and advanced features mean it has a steeper learning curve and may not be as accessible to non-technical users.

Pricing and Accessibility

Google Bard:
Bard is available with a basic free tier, with premium options that offer additional features and higher usage limits. This makes Bard accessible to a broad audience, from casual users to professionals seeking more advanced capabilities.

Google Gemini:
Gemini’s pricing varies based on the version and usage. The basic API access is free, with limitations on the number of queries. More advanced features, such as those offered by Gemini Pro and Ultra, come with a cost, reflecting their enhanced capabilities and intended professional use.

Bard vs Gemini? It depends on the task

Google Bard and Google Gemini serve different purposes within the AI ecosystem. Bard is designed for engaging, creative conversations and general consumer use, while Gemini offers a more comprehensive, multimodal AI experience suitable for professional and technical applications. Understanding these differences can help users choose the right tool for their specific needs, whether it’s for creative writing, complex problem-solving, or multimedia content creation.

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